Do's and don'ts in writting ad
○ Describe yourself.
Think of what you’d want to know about someone and answer those questions about yourself. People are more likely to respond to your ad if they are attracted by something you’ve told them about you.
○ Show - don’t tell.
Instead of saying you “like music, movies, and restaurants,” offer specific examples. It is much more effective to use humor in your ad rather than just saying “I have a sense of humor”. Show that you are an educated and intelligent person through interesting word choice, clear ad structure, and colorful and creative descriptions.
○ Be creative.
Make your ad stand out by including a special quote or describing your most intriguing feature or most memorable experiences. If you have a sense of humor, don’t just say so; show it! Have fun with your ad. A personal ad can take many forms. A poem, perhaps. One amazing ad consisted entirely of titles — one right after another — of popular motion pictures, carefully chosen and arranged to describe the ad placer.
○ Show them what YOU would want to know.
Make a list of the most important things that you would like to know about a person before responding to an ad. Chances are, others would like to know the same about you. If you work, in what field? Have you ever been married before? Do you have children? Are you looking to make some new friends, or do you want find one special person to settle down with for a lifetime? Keep in mind that common goals are often more important in a relationship than individual interests.
○ Describe yourself first.
Be careful to avoid creating an ad that is simply a mile-long list of characteristics you seek in another, without saying much about yourself. It is better to let the person reading the ad decide if they might be a match. This does not mean that you should say nothing about what you seek, just don’t overdo it. You do not want to be too picky.
○ Details, details.
How many times have you read a personal ad that states: “I enjoy movies, music, and going out.”? This sentence describes millions of people! The idea is to make yourself stand out from the rest! Instead, name a recent movie that you enjoyed. List some of your favorite music styles, song titles, or artists. If you enjoy going out to Italian restaurants, or line-dancing at a country bar on Saturday nights, say so! Ironically, it is the very details that are often overlooked as being insignificant or boring which in fact add the color and depth necessary for a personal ad to be truly effective.
○ Pay attention to spelling and grammar.
People are more likely to take your ad seriously if you’ve put some thought into it. First, be spontaneous, then read it over.
Reference: http://penpalsjpg.com/why-start-pen-palling
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